What should I include in my SEO report to effectively communicate the intricacies of my website’s performance? Should I delve into keyword rankings, providing a comprehensive analysis of how each keyword fares in search engine results, or should I emphasize organic traffic trends over time? What about the crucial aspects of on-page SEO elements, such as meta descriptions, title tags, and internal linking structures? Is it essential to include a competitive analysis that juxtaposes my metrics against industry leaders, offering visual representations for clarity? Moreover, would it be pertinent to incorporate insights on user engagement metrics, like bounce rates and session durations, to paint a more vivid picture of user behavior? And finally, how should I structure the report to ensure that even those unfamiliar with SEO jargon can grasp the findings and actionable recommendations? Should visual aids be employed to enhance understanding, or is a textual narrative sufficient?