How many keywords should I use for Google Ads to effectively enhance the visibility of my campaigns without overwhelming my audience? Is there an optimal number that strikes the perfect balance between reach and relevance? As I delve deeper into the intricacies of pay-per-click advertising, I can’t help but wonder about the nuances involved in selecting the ideal keyword count. Should I lean towards a more extensive array of keywords, casting a wider net in hopes of capturing various consumer intents? Or would a more concentrated, meticulously curated selection yield superior results? Considering the multifaceted nature of user search behavior, is it possible that too many keywords could dilute my message or distract potential customers? And how does one adapt to the ever-evolving landscape of digital marketing, where trends can shift almost overnight? These are the questions that linger in my mind. What do seasoned marketers know that I might be missing?